RAD at "The Running Event" 2015 Austin TX

On December 1-3 the RAD team attended "The Running Event" in Austin, TX. This was the 2nd year RAD was invited to the industry only event and we noticed a few new trends for 2016 including innovations in wearable technology, alternative running events and new entrants into the sport watch market. One of the coolest companies we noticed was a lifestyle clothing company out of Portland, Oregon called Territory Run Co. offering t-shirts and hats with understated imaging that identified with the growing trail running crowd. 

We also witnessed two impressive athletic feats including a 13:31 fby David Fuentes at the Indie 5k and a possibly more impressive 4:47 by Lewis Kent at the FloTrack Beer Mile World Championships.