The RAD team recently came back from attending the 2016 PGA Merchandise Show in Orlando, Fl. This particular show (& the golf industry in general) was a BIG first for us…but we left being significantly surprised at both the quality of people that attended and the opportunity this show provided.
Nick Mueller, RAD Ambassador and TPI certified performance coach, was in full effect as he coached many attendees (specifically golfers) through mobility restrictions and at the same time, partner Curtis Christopherson and RAD Sales Rep Tyler Herring were engaging many unique opportunities to penetrate a new market; the golf industry.
We saw a variety of attendees that ranged from recreational golfers, tour pro's, club managers, and buying representatives. All had a variety of interest around the “FIT to WIN” section of the trade show…but all were fairly receptive to the RAD love! In fact, we were featured on ESPN Now -- thanks to Michael Collins from ESPN -- and also invited to an exclusive event hosted by Travis Mathew. Lastly, we found incredible success around speaking with industry educational leaders from TPI and 18Strong. Both of these groups are the real deal when it comes to golf fitness education and we are excited to have the opportunity to collaborate with them further.
Overall it was a hole-in-one if you ask us!
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